Case study · Ledgerline Accounting
Accounts and reporting, made clear.
A small accountancy practice. The design leads with trust and makes every service easy to scan.
The brief
A small practice offering three things: day-to-day accountancy, business advisory, and bespoke Excel and Power BI reporting. Owners choosing an accountant look for trust first, so the design leads with credentials and a clear way to get in touch.
What we did
Trust up front
Qualifications and a clear promise in the first screen, before any sales talk.
Services as a ledger
Fifteen services grouped into three areas, laid out like an accounts ledger so they can be scanned in seconds.
One clear action
Email and call buttons in the first screen and at the end. The email opens with the useful questions already filled in.
Readable by AI search
AccountingService schema, an FAQ and an llms.txt summary, so ChatGPT and Gemini can describe the practice accurately.
The result
How customers find it now.
ledgerline.example
Passes Google's speed and quality checks on phone and desktop